Malcolm Gladwell

"Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists had a different view. This 'Bomber Mafia' asked:...

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers....

Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology,...

Malcolm breaks down two pieces of his own writing-one written for Tthe New Yorker and one for a medical journal-to illustrate how he brings a new character to life.

A compendium about one of host Malcolm Gladwell's greatest obsessions: education. Malcolm Gladwell has long relished the opportunity to skewer the upper echelons of higher education, from the institution of U.S. News & World Report's Best College rankings to the LSATs to the luxe Bowdoin College cafeteria. The Myths of Meritocracy: A Revisionist History Education Anthology, upends the traditional thinking around how education should work and tries...

Malcolm believes that you can't become a great writer without being a great reader. Learn Malcolm's strategies for critical reading.

Once your story is published, the world will respond. Learn Malcolm's tips for promoting your work, dealing with critics, and what to do when readers misinterpret your intent.

Malcolm shares his guiding principles to uncovering a good idea for a story through research.

Data is a big part of Malcolm's stories. Learn three ways Malcolm helps readers digest data and engage with complex ideas in his writing.